Well actually, linking isn’t fun in the least. In fact, it’s quite tedious. Seeking, responding to requests, and adding links takes time and energy. But, if you’re not actively building links the proper way you're getting to be left behind. In other words, your site is going to be “Lost in Cyberspace”. The plain fact is Google, and to a lesser extent, other important search engines, reward sites with links from relevant and important pages.
If you would like your site to deliver many targeted program traffic (and who doesn’t?) there are two equally important factors:
1) many keyword-rich, program friendly content
2) many relevant, incoming links from the proper sources
For real success, you would like to hide BOTH of those strategies. Don’t consider one and not the opposite.
So, how does one set about building your links? It’s not rocket science, but as I said, it does take time and energy. From my very own experiences, here’s what you ought to do:
1) Download and install the Google Toolbar:
http://toolbar.google.com/
This will show you the PageRank of the page you're viewing. PageRank may be a measure, rated from 1 to 10, of the “importance” that Google gives thereto page. There have been tons written about PageRank. You don’t get to become hooked into it but it's a crucial consideration when determining WHO to link to. A link from a PR-5 page is worth much more than a PR-0 page.
2) Establish a resource or link directory for your site. This lets potential link partners see that you simply are willing to exchange links. you ought to make it clear on your links pages what your linking policy is i.e. under what conditions you'll comply with exchange links.
3) Your aim should be to create a resource directory that's relevant to your business. Don’t attempt to build a mini Yahoo with umpteen different categories. Keep your directory focussed on your site theme. once you first start out you'll be inclined to link to anybody in exchange for a link FROM anybody. this is often an error. twiddling my thumbs and choose your link partners carefully.
4) Before requesting a link from another site, add that site to your directory. Contact the webmaster and tell them you added their link because you think their site would be of interest to your visitors (and so it should). Give the URL where your link is found and invite a return link, alongside instructions on how you'd like your link worded. NEVER demand by saying things like “if you are doing not link to us we'll remove your link”.
5) If you've got not received a reply after 2 – 3 weeks send a polite follow-up. Again, don’t demand. nobody is under any obligation to link to you. If you are doing not receive a reply to your second request it means the webmaster doesn't want to link to you, or they're just too busy to reply. therein case, leave it and advance. I receive dozens of link requests each day. Sometimes it takes me many weeks to urge around to responding. You’ll go mad worrying about links that haven't been reciprocated. some time is best spent.
6) once you receive a link request visit the location and make sure it meets together with your requirements as set down on your link pages. Is it a top-quality site with good content or simply a “link farm”? If it doesn’t meet your requirements don’t link thereto.
The webmaster SHOULD have already linked to your site but be prepared to overlook that breach of linking protocol if it’s from an honest quality, high PR site.
7) watch out for webmasters who add your site to their “directory” which seems to zilch but a link farm i.e. has no useful content, just a bunch of links, and asks you to link to a completely different site, one that HAS good content. These webmasters are playing you for a sucker. The benefit is all theirs.
8) As I said in point #1, links from high PR pages are worth quite links from low or no PR pages. hunt down high PR linking partners but confine in mind it's the PR of the particular page your link is thereon matters, NOT the PR of the house page. In other words, if the house page PR is 5, but the page your link is on is several layers deep within the directory, it'll probably have a PR of 0 and be of little benefit to you. Check the PR of the particular page your link is on or goes to get on, before agreeing to exchange links.
Each page on your links directory should be not quite two clicks faraway from your home page, and your linking partner’s site should be an equivalent. If your link is placed on a page which looks something like this – directory/category/subcategory/subcategory together with your link – you'll derive NO value from that link.
9) Be prepared to barter your links. Savvy webmasters understand the worth of links from high PR pages. If you add a link to a PR-0 page on your site don’t expect your link partner to place your link on a PR-6 page, and your link partner shouldn’t expect an equivalent from you. Exchange value for like value.
When you first start out your site might not have any PR thanks to a scarcity of incoming links. This reduces your bargaining power. However, you'll overcome this by getting your site listed in as many large business directories as possible. a number of these you'll need to pay, like Yahoo and Microsoft’s Business Directory, but many others are free.
10) Be specific about how you would like your link partner to link to you. it's most vital that the link to you contain your targeted keywords within the anchor (linked) text. once I invite a link to my site I don’t want the link title to be:
Steve Pronger Web Business Solutions
Instead, I ask for:
Small Business Website Designer
or whichever keywords I'm targeting at the time. Note: Try to not have all of your inbound links targeting equivalent keywords. this will raise an “over-optimization” flag.
11) and eventually, here is a superb resource to assist you to discover quality link partners.
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