We all know that the lion's share of web traffic comes through search engines. We also know that keywords and links to your site are the 2 things that affect your ranking within the search engines. Your keywords tell the search engines what you are doing, and therefore the inbound links tell them how important you're. this mix is what determines your relevance. And relevance is what the search engines are after.
There's tons of data around about the way to incorporate keyword phrases into your HTML meta tags. But that's only half the battle. you would like to consider these tags as street-signs. That's how the search engines view them. they appear at your tags then at your copy. If the keywords you employ in your tags aren't utilized in your copy, your site won't be indexed for those keywords.
But the search engines don't stop there. They also consider how often the keyword phrase is employed on the page.
To put it simply, if you don't pepper your site together with your primary keywords, you won't appear within the search results when a possible customer searches for those keywords.
But how does one write keyword-rich copy without compromising readability?
Readability is all-important to visitors. And in any case, it's the visitors that buy your product or service, not search engines.
By following these 8 simple guidelines, you'll be ready to overhaul the copy on your website ensuring it's agreeable to both search engines and visitors.
1) Categorise your pages
Before writing, believe in the structure of your site. If you haven't built your site yet, attempt to create your pages around key offerings or benefits. for instance, divide your second user Computers site into separate pages for Macs, and PCs, then segment again into Notebooks, Desktops, etc. This way you'll be ready to incorporate very specific keyword phrases into your copy, thereby capturing a really targeted market. If you're performing on an existing site, print out each page and label it with its key point, offering, or benefit.
2) determine what keywords your customers are checking out
Go to www.wordtracker.com and subscribe for each day (this will only cost you about AUD$10). Type within the key points, offerings, and benefits you identified for every page, and spend a while analyzing what words customers use when they're checking out this stuff. These are the words you'll want to use to explain your product or service. (Make sure you read WordTracker's explanation of their results.)
3) Use phrases, not single words
Although this recommendation isn't specific to the online copy, it's so important that it's worth repeating here. Why? Well firstly, there's an excessive amount of competition for single keywords. If you're in computer sales, don't choose computers as your primary keyword. attend Google and look for computers and you'll see why Secondly, research shows that customers are getting more search-savvy they're checking out more and more specific strings. They're learning that by being more specific, they find what they're trying to find much faster. Ask yourself what's unique about your business? Perhaps you sell cheap second-user computers? Then why not use cheap second user computers as your primary keyword phrase. This way, you'll not only stand an opportunity within the rankings, but you'll also display in far more targeted searches. In other words, a better percentage of the visitors to your site are going to be people after cheap second user computers. (WordTrackers results will assist you to choose the foremost appropriate phrases.)
4) Pick the important keyword phrases
Don't include every keyword phrase on every page. specialize in one or two keyword phrases on each page. For your Macs page, specialize in cheap second user macs. For the PCs page, specialize in cheap second user pcs, etc.
5) Be specific
Don't just say our computers. Wherever you'd normally say our computers, ask yourself if you'll escape with saying our cheap second user Macs or our cheap second user PCs. If this doesn't affect your readability too badly, it's worth doing. It's a fine balance though. Remember, your site reflects the standard of your service. If your site is tough to read, people will infer tons about your service
6) Use keyword phrases in links
Although you shouldn't specialize in every keyword phrase on every page, it's an honest idea to link your pages alongside text links. This way, when the search engines check out your site, they'll see that the pages are related. once more, the more text links the higher, especially if the link text may be a keyword phrase. So on your Cheap second user Macs page, include a text link at rock bottom to Cheap second user PCs. If you'll manage it without affecting readability, also include one within the copy of the page. for instance, also as providing cheap second user Macs, we sell top-quality cheap second user PCs.
TIP: If you don't want your links to be underlined and blue, include the subsequent in your CSS file:
Then format the HTML of every link as follows:
As well as providing cheap second user Macs, we sell top-quality cheap second user pcs.
7) Use keyword phrases in headings
Just as customers believe headings to scan your site, so do try to search engines. this suggests headings play an enormous part in how the search engines will categorize your site. attempt to include your primary keyword phrases in your headings. In fact, believe inserting extra headings only for this purpose. Generally, this may also help the readability of the location because it'll help customers scan the read.
8) Test keyword phrase density
Once you've made a primary pass at the copy, run it through a density checker to urge some metrics. Visit http://www.gorank.com/analyze.php and sort within the domain and keyword phrase you would like to analyze. It'll offer you a percentage for all the important parts of your page, including copy, title, meta keywords, meta description, etc. the upper the density the higher. Generally speaking, a density measurement of a minimum of 3-5% is what you're trying to find. Any less, and you'll probably get to take another pass.
Follow these guidelines, and you'll be on your thanks to effective SEO copy.
Just remember, don't overdo it. It's tough to seek out the balance between copy written for search engines and replica written for patrons. In many cases, this balance is going to be too difficult to realize without professional help. Don't worry, though. If you've already performed your keyword analysis, a knowledgeable website copywriter should be ready to work your primary keyword phrases into your copy at no extra charge.
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