Before you really write the e-book we are getting to write the sales letter first. Now I suggest you write it in Microsoft Word and reserve it. Then we will transfer it to the most Sales site Page once we are designing our basic site in step 5
The main reason we are writing our sales copy before we ever write a word in our e-Book is that it hasn't actually been created yet, which suggests there's absolutely no limit to what you'll write in your sales letter. The sales letter doesn't fit the e-Book; it's the opposite way around.
Now you'll describe exactly what your e-Book will show to the potential customer. There are not any restrictions on what you'll write within the sales letter. When the sales letter is completed you'll then incorporate all the ideas you've got come up with into your e-Book
Your sales copy must do the subsequent three things
Get the eye of the prospects
Communicate the advantages of the merchandise
Persuade the prospects into the specified action
Remember the foremost important part of your page design is your actual sales copy. a flowery website and graphics help but the key's within the words used
Sales letter Structure
Header/Title
Promises
Testimonial
Info product
Benefit
Bonuses
Guarantee
Summary
This is the structure that you simply should use for your sales copy. If you inspect the simplest sales letter they're going to all follow this formula?
Header
The main function of the header/title is to grab the reader's attention. The header should be displayed in a large, bold font. This demands your potential customer's attention and intrigues them to read further on. Include your logo or e-Book cover (discussed later on) on the brink of the header. If your header isn't neat you run the danger of losing the potential customer immediately. Spend time creating your header.
A Promise
This section promises the potential customer an enormous benefit which is nearly too good to be true. It's ok if it's a touch too unbelievable the testimonials will look out for that. Here is an example of such a headline
Discover how my 5 step affiliate program can increase your income by 10,000 a month
Testimonials
In this section, you include testimonials that old/new customers have sent you about your product or service. you almost certainly don't have any customers yet so email some potential ones your e-book for free of charge in exchange for a testimonial. once you do start selling you'll always ask a replacement customer for one.
Now the testimonials page has assured the potential customer that you simply can fulfill the guarantees you made in your header also you've got gained a touch of trust from your potential customers so anything you say that follows the testimonials page is going to be taken as true. this is often the rationale why the testimonial is placed at the highest to realize trust directly where if it had been placed at rock bottom after presenting some good sales copy it's going to be already too late.
Info and merchandise
In this section, you'll give info on what your product or service is about. you ought to show your customers an inventory of problems during this area. accept as true with the purchasers, on how frustrating these problems are often and the way you, yourself addressed these problems. The key's to point out the person who you've got a deep understanding of during this area and you're an expert on the topic. that's vital.
Next, you want to introduce your product because of the solution to the matter. Then you want to have a correct e-Book cover design. this is often crucial. many of us haven't purchased an e-book so you want to give them some idea of what exactly they're going to be purchasing
Benefit
This section is essentially telling your potential customer of the advantages they're going to receive from purchasing your product. Show your potential customers the enjoyment they're going to get from using the merchandise. Give them the maximum amount of information on your product as you'll. Use bullet points to stress the advantages. Put in another testimonial just to remind the person who it's all true. Keeping their trust is very important.
Bonuses
This is a strong tactic wont to increase sales. Including free bonuses with the acquisition of your e-Book will increase the perceived value of the e-Book. Also, a deadline on bonuses is additionally an honest thanks to speeding up consumer purchases. Bonuses also reduce the danger of cashback returns
Guarantee
Offering a guarantee to your potential customers takes the danger off their shoulders. an honest guarantee is that the final bit within the jigsaw will make the person finally purchase the merchandise. The agreement is such if the customer isn't proud of their purchases then can get a full refund. you want to remember that many of your potential customers are going to be first-timers therefore a guarantee puts their minds comfortable. Guarantees are often 30 days, 60 days, or lifetime; however such guarantees must be protected with an exceptional product.
Summary
This is one of the foremost important steps within the sales letter; this is often where you shut the sale. during this section, you want to include your most appealing benefit and eventually invite the order, because if you don't they won't. Finally, make it easier for them to order like an order now button shown below.
At this stage, you ought to start to write down your sales letter in Microsoft word we'll consider the Html design and implementing the sales letter in section six except for now just concern yourself with writing your sales letter.
Sales Letter generator
Ok ill now provide you with an alternative to writing the sales page yourself. Only use this if you're willing to spend some money. you'll want to see out this piece of software that really writes the sales letter for you. All you are doing is answering the questions it asks and you'll receive your sales letter. you'll find this software at sales generator here
Credit card Transactions
Finally, you'll get to find a MasterCard processor afterward so your e-Books are often ordered. The one I seriously recommend is Clickbank. I'll enter them in additional detail in section 6 except for now I would like you to understand that each one of these companies, including Clickbank, has a group of rules that you simply must abide by to use their software. Don't panic ill undergoes these rules now. Basically, it involves putting a particular amount of details in your sales letter and merchandise delivery page so you'll be accepted by your credit transaction company. So here they are:
You must provide on your sales page:
A detailed description of your product
Buy now link
Explain how the merchandise is going to be delivered
Mention how long the delivery will take
* remember these are rules, not suggestions
So that is everything you would like to understand on the way to write your sales letter, hers a fast summary
We need to:
Write the sales letter before the e-Book
Sales letter structure must have, header, promise, Testimonial, info and merchandise, benefit, bonuses, guarantee, and summary
You can have your sales letter made by a Sales letter generator
A certain set of rules should be included within the sales letter for the aim of the MasterCard transaction company
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